LiveCaller Privacy Policy

Effective Date: 15 August 2020

We respect your right to privacy. This privacy policy (the “Privacy Policy”) describes in detail how we collect, use and disclose your personal data, and what choices you have with respect to your personal data. Please read this Privacy Policy carefully. If, after reading the Privacy Policy, you still have any questions, please contact us so that we could address your concerns.

Table of Contents


1.1   Applicability of the Privacy Policy
This Privacy Policy governs the processing of personal data collected from individuals users and business entities (“you” and “your”) through the cloud-based communication software product “LiveCaller” (the “Software”) and the related website (the “Website”) (collectively, “LiveCaller”). This Privacy Policy does not apply to any third-party applications or software that integrate with LiveCaller (the “Third-Party Services”), or any other third-party products, services or businesses.
1.2   Responsible entity (data controller)
The entity that is responsible for processing personal data through LiveCaller is the company LiveCaller, Inc. having a registered place of business at Nino Ramishvili 31 a, Tbilisi, Georgia (“we”, “us”, and “our”).
1.3   About LiveCaller
The Software is cloud-based customer support and communication software that allows business entities that install the Software on their websites (the “Clients”) to interact with their customers or potential customers (the “End-Users”) via Internet-based calls and chats. The Website provides information about the Software and allows the Clients to sign up, login to, and manage their user accounts.
1.4   Definitions
In this Privacy Policy, you will encounter recurrent terms. For your convenience, we would like to explain what such terms mean:
  • “Consent” means a freely given, specific, informed and unambiguous agreement to the processing of personal data;
  • “Data controller” means the entity that determines the purposes and means of the processing of personal data;
  • “Data processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller;
  • “GDPR” means the EU General Data Protection Regulation (Regulation (EU) 216/679);
  • “Personal data” means any information relating to a natural person who can be identified, directly or indirectly, by using such information (e.g., name, address, email, phone number, and IP address); and
  • “Processing” means the use of personal data in any manner, including, but not limited to, collection, storage, erasure, transfer, and disclosure of personal data.
1.5   Our role as data controller and data processor
When handling personal data, we act as a data controller and a data processor in terms of the GDPR. Our role depends on the specific situation involving personal data as explained in detail below:
  • We act in a capacity of a data controller when we ask our Clients to submit their personal data that is necessary to ensure their access and use of LiveCaller (e.g., when the Clients conclude contracts with us, download the Software, create or update their user accounts, make payments, or communicate with us). In such instances, we are a data controller because we make decisions about the types of personal data that should be collected from the Clients and the purposes for which such personal data should be used. Therefore, we comply with data controller’s obligations set forth in the GDPR.
  • We act in a capacity of a data processor in situations when the Clients interact with the End-Users through the Software and the End-Users decide to provide their personal data through the Software. We do not own, control, or make decisions about End-Users’ personal data and such personal data is processed only in accordance with our Clients’ instructions. In such situations, the Clients act as data controllers in terms of the GDPR and the Clients are responsible for deciding what personal data should be collected from the End-Users and how such data should be processed. In the situations when we act in capacity of a data processor, we comply with data processors’ obligations set forth in the GDPR. In order to ensure that End-Users’ personal data is processed in accordance with the strictest data protection standards, we request our Clients to conclude a data processing agreement available at [please insert URL to your data processing agreement] (the “Data Processing Agreement”). The Data Processing Agreement can be concluded in an easy and hassle-free manner through the user account held by the Client.
1.6   Third parties
This Privacy Policy applies to the personal data processed through LiveCaller only. Unless otherwise provided by the applicable law and stated in this Privacy Policy, we are not responsible or liable in any manner for the security and privacy practices deployed by the operators of third-party websites linked to and from LiveCaller.
1.7   Term and termination
This Privacy Policy enters into force on the effective date indicated at the top of the Privacy Policy and remains valid until terminated or updated by us.
1.8   Cookies
We use cookies on LiveCaller. For a detailed explanation on the types of cookies that we use and their purposes, please read our cookie policy available at
1.9   Your consent to the Privacy Policy
Your use of LiveCaller is subject to this Privacy Policy. Before the Clients access the Software, they will be asked to review this Privacy Policy. The End-Users can consult the Privacy Policy at any time on the Website. We also encourage you to review the Privacy Policy before browsing the Website and submitting any personal data through the Software. In some cases (where required by the applicable law), we may seek to obtain your consent for the processing of your personal data. For example, we may seek your prior consent for the following purposes:
  • If we are required by law to do so;
  • If we intend to collect other types of personal data that are not mentioned in this Privacy Policy;
  • If we intend to use your personal data for the purposes that are not indicated in this Privacy Policy;
  • If we would like to disclose or transfer your personal data to third parties that are not indicated in this Privacy Policy; or
  • If we significantly amend this Privacy Policy.


2.1   Types of personal data
We collect personal data in the situations, which are described below. We comply with data minimization principles and we collect only a minimal amount of personal data that is necessary for ensuring your use of LiveCaller:
  • When the Clients create their user accounts on the Website, we collect Clients’ (or their representative’s) (i) full name, (ii) email address, and (iii) password.
  • When the Clients update their user accounts, we collect Clients’ (or their representatives’) (i) company’s name, (ii) company’s address, (iii) company’s registration number, and (iv) image.
  • When the End-Users use the Software to interact with the Clients, we process data that may include End-Users’ personal data, such as: (i) name, (ii) surname, (iii) email address, (iv) phone number, (v) session ID, (vi) call history, (vii) chat history, (viii) files sent through the Software, and (ix) other information that the End-Users decide to submit, in End-User’s sole discretion or upon request of the Clients, through the Software.
  • When you contact us by email, we collect your name, email address, and any information you decide to provide us in your message.
  • When you sign up for a newsletter on the Website, we collect your email address.
  • When the Clients make payments, we collect Clients’ payment details, such as Client’s (i) name, (ii) billing address, (iii) VAT number, and (iv) payment card details.
  • When you contact us through the chat functionality available on the Website, we collect any information you decide to provide us.
2.2   Additional data
We may receive certain additional data if you participate in a focus group, contest, activity or event, request support, interact with our social media accounts or otherwise communicate with us. Please note that the provision of such data is optional and you may choose what personal data you would like to share with us.
2.3   Sensitive Data
We do not collect any special categories of personal data, such as such as your health information, opinion about your religious and political beliefs, racial origins, membership of a professional or trade association, or information about your sexual orientation, unless you decide, in your sole discretion, to provide such data to us.
2.4   Failure to provide personal data
If you fail to provide us with the personal data when requested, we may not be able to perform the requested operation and you may not be able to use the full functionality of LiveCaller, receive the services provided through LiveCaller, or get our response.
2.5   Confidentiality of communication and End-Users’ data
We put reasonable efforts to ensure that any communication data transmitted through the Software between the Clients and the End-Users will remain confidential and properly protected. Moreover, we do not intentionally and directly access, manage, correct, delete, share, or disclose End-Users’ personal data, unless (i) we are requested or authorized by the Clients to do so or (ii) such End-Users’ data is strictly necessary for provision of LiveCaller.
2.6   Payment processing
When the Clients make payments through LiveCaller, the payments are processed by our third-party payment processor Stripe, Inc. (the “Payment Processor”). The Payment Processor is solely responsible for handling Clients’ payments. The Client agrees not to hold us liable for payments that do not reach us because the Client has quoted incorrect payment information or the Payment Processor refused the payment for any other reason. Please note that the Payment Processor may collect some personal data, which will allow it to process the payments (e.g., payer’s name and credit card details). The Payment Processor handles all the steps in the payment process on its website, including data collection and data processing. We do not store your credit card details in our systems. For more information on Payment Processor’s privacy practices, please refer to
2.7   LiveCaller can collect and process the following personal data:
  • Name
  • First name
  • Function
  • Residence address Company address
  • Invoicing address
  • Email address
  • Telephone number (landline/mobile phone)
  • User name
  • Password
  • Company name
  • Information concerning your use of the Website, the LiveCaller platform (hereinafter referred to as the “Software”) (including, but not limited to heatmaps, surf recordings, IP address, browser type, the web pages you visited when you obtained access to the Website)
  • The log-in details of your mobile device, as well as geographical location data (where appropriate)
  • Camera footage
  • Communication preference
  • All personal data freely provided to LiveCaller (e.g. in light of correspondence with LiveCaller).
LiveCaller also automatically collects anonymous information regarding your use of the Website and LiveCaller services via the Platform and/or the App. As such, LiveCaller shall, for example, automatically log which sections of the Website, Platform and/or App you visit, which web browser you use and which website you visited when you obtained access to the Website. We cannot identify you through these data, but it allows LiveCaller to draw up statistics regarding the use of the Website, the Platform and/or the App.

Methods of personal data collection

These personal data are collected in the context of:
  • Requesting a quote
  • Creating a (demo) account
  • Collaboration with LiveCaller
  • Downloading the e-book
  • Downloading templates
  • Visiting the Website
  • Visiting the offices of LiveCaller
  • Your use of LiveCaller services, whether or not via the Website, the Platform and/or the App, and whether or not using a mobile device
  • Subscribing to the newsletter and/or the blog (via the Website or not)
  • Subscribing for a webinar, seminar and/or event
  • The verification of your identity (e.g. when you contact customer support)
  • Incoming and outgoing correspondence with LiveCaller
  • Communicating ideas to LiveCaller with regards to improving the services, the Platform and/or the App
  • The exchange of business cards
  • A connection made between the Platform and social network platforms
The personal data collected by LiveCaller are therefore expressly and voluntarily provided by you.

Use of personal data

LiveCaller can use your personal data for the following purposes:
  • Registration of visitors when visiting the LiveCaller offices
  • Creating a (demo) account and confirmation thereof
  • Performance of the agreement with LiveCaller (incl. follow-up thereof)
  • Providing LiveCaller services, whether or not via the Website, the Platform and/or the App, and whether or not using a mobile device
  • Providing support/assistance (e.g. in case of problems)
  • Send targeted marketing and advertising, updates and promotional offers based on your communication preferences and – where applicable – upon explicit consent Issuing invoices and collecting payment
  • Providing the e-book
  • Providing the templates
  • Sending newsletters and/or blog
  • Sending a confirmation upon subscription for a webinar, seminar, event
  • Optimising the quality, management and content of the Website, the Platform and/or the App
  • Creating statistics
  • Drawing up a quote
  • Conducting customer satisfaction studies, surveys and other market research
  • Security of LiveCaller offices
  • Processing takes place on the following legal grounds, as the case may be:
  • You have given consent to the processing of your personal data for one or more specific purposes
  • Processing is necessary for the performance of the agreement with LiveCaller or in order to take steps at your request prior to entering into an agreement
  • Processing is necessary for compliance with a legal obligation to which LiveCaller is subject
  • Processing is necessary in order to protect your vital interests or of another natural person
  • Processing is necessary for the performance of a task carried out in the public interest
  • Processing is necessary for the purposes of the legitimate interests pursued by LiveCaller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, which require protection of personal data (in particular when you are a child).


We respect strictest data protection principles. Thus, we process your personal data only for specified and legitimate purposes explicitly mentioned in this Privacy Policy. In short, we will use personal data only for the purposes of enabling you to use LiveCaller, maintaining LiveCaller, conducting research about our business activities, administrative purposes, and replying to your enquiries. The detailed description of the purposes and legal basis for processing of your personal data is provided below.
Personal data Purpose Legal basis
When a Client creates a user account on the Website:
  • Full name
  • Email address
  • Password
  • To create Client’s user account
  • To enable the Client to use LiveCaller
  • To contact the Client, if necessary
  • Performing a contract with the client
  • Client’s consent (for optional personal data)
When the Client updates Client’s user accounts:
  • Company’s name
  • Company’s address
  • Company’s registration number
  • To maintain Client’s user account
  • To enable the Client to use the full functionality of LiveCaller
  • To provide the requested services
  • To contact the Client, if necessary
  • Performing a contract with the Client
  • Client’s consent (for optional personal data)
  • Pursuing our legitimate business interests (to analyze our business)
When the End-User interact with the Clients through the Software, we process End-Users’:
  • Name
  • Surname
  • Email address
  • Phone number
  • Session ID
  • Call history
  • Chat history
  • Files sent through the Software
  • Other information that the End-User decides to submit through the Software
  • To enable End-Users’ use of the Software
  • To provide the services through the Software
  • Performing a contract with the Clients
  • End-User’s consent (for optional personal data)
When you contact us by email:
  • Name
  • Email address
  • Any information you decide to provide us in your message
  • To respond to your enquiries
  • To provide you with the requested information
  • Pursuing our legitimate business interests (to grow and promote our business)
  • Your consent (for optional personal data)
When you sign up for a newsletter:
  • Email address
  • To deliver you the newsletter
  • Your consent
When you make a payment:
  • Full name
  • Billing address
  • VAT number
  • Payment card details
  • To process your payments
  • To maintain our administration
  • Performing a contract with you
  • Pursuing our legitimate business interest (to administer our business)
When you contact us through chat available on the Website:
  • Any information to decide to provide us
  • To reply to your request
  • Pursuing our legitimate business interests (to grow and promote our business)
  • Your consent (for optional personal data)


4.1   Types of non-personal data
While you are using LiveCaller, we may automatically collect certain technical non-personal data about your use of LiveCaller. Such non-personal data does not allow us to identify you in any manner. The non-personal data collected by us includes information about: (i) the type of your device; (ii) operating systems and browsers used by you; (iii) your browsing patterns; (iv) URL addresses of websites clicked to and from LiveCaller; and (v) your other online behavior data.
4.2   Purposes of non-personal data
We will use non-personal data in furtherance of our legitimate interests in operating LiveCaller, conducting our business activities, and developing new products. More specifically, we collect the non-personal data for the following purposes:
  • To analyze what kind of users visit LiveCaller;
  • To identify the channels through which LiveCaller is accessed and used;
  • To examine the relevance, popularity, and engagement rate of the content available on LiveCaller;
  • To investigate and help prevent security issues and abuse; and
  • To develop and provide additional features to LiveCaller.
4.3   Aggregated data
In case your non-personal data is combined with certain elements of your personal data in a way that allows us to identify you, we will handle such aggregated data as personal data. If your personal data is aggregated or de-identified in a way that it can no longer be associated with an identified or identifiable natural person, it will not be considered personal data and we may use it for any business purpose.


5.1   Marketing messages
From time to time, we may send the Clients marketing messages, such as newsletters, brochures, promotions and advertisements, informing the Clients about our new services. The Clients can be contacted by us for marketing purposes only if:
  • We receive Clients’ express (“opt-in”) consent to receive marketing messages. Please note that your voluntary subscription for a newsletter on the Website constitutes your consent to receive marketing communication. The Clients can opt-out from receiving such marketing messages at any time free of charge by clicking on the “unsubscribe” link contained in any of the messages sent to the Clients or contacting us directly; or
  • We decide to send the Clients marketing messages about our new services that are closely related to the services already used by the Clients.
5.2   Informational notices
From time to time, we may send you informational notices, such as service-related, technical or administrative emails, information about LiveCaller, your privacy and security, and other important matters. Please note that we will send such notices on an “if-needed” basis and they do not fall within the scope of direct marketing communication that requires your prior consent.


6.1   Retention of personal data
We will store personal data in our systems only as long as we have a legitimate ground to do so. More specifically, your personal data will be stored: (i) for as long as such personal data is required for the purposes described in this Privacy Policy; (ii) until you request us to delete your personal data; (iii) until the Clients deactivate their user accounts; or (iv) until the Clients instruct us to securely delete or return End-Users’ personal data - whichever comes first. After your personal data is no longer necessary for its purposes and there is no other legal basis for storing it (e.g., we are not obliged by law to store your personal data), we will immediately delete your personal data from our systems.
6.2   Retention of non-personal data
We may retain non-personal data pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping non-personal data for the period of time needed for us to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.
6.3   Retention as required by law
Please note that, in some cases, we may be obliged by law to store your personal data for a certain period of time (e.g., for accountancy purposes). In such cases, we will store your personal data for the time period stipulated by the applicable law and delete the personal data as soon as the required retention period expires. For example, we may be obliged to keep our company’s financial records for several years. Thus, if you have made a payment for your use of the Software, we will keep payment-related data until that time period expires. As soon as we do not have a legitimate basis for storing your personal data, we will securely delete it.


7.1   Sharing of personal data
In some circumstances, we disclose your personal data to third-party service providers (data processors) and other third parties. For example, we may share your personal and non-personal data with entities that provide technical support services to us, such as web analytics, data processing, advertising, email distribution, and hosting services, or if you explicitly request us to disclose your personal data. The disclosure of your personal data is limited to the situations when such data is required for the following purposes:
  • Ensuring the proper operation and maintenance of LiveCaller;
  • Ensuring the delivery of the services requested by you;
  • Providing you with the requested information;
  • Pursuing our legitimate business interests;
  • Enforcing our rights, preventing fraud, and security purposes;
  • Carrying out our contractual obligations;
  • Law enforcement purposes; or
  • If you provide your prior consent to such a disclosure.
7.2   Third parties with whom we share personal data (processors and sub-processors)
We will share your personal data only with third parties that agree to ensure an adequate level of protection of personal data that is consistent with this Privacy Policy and the applicable data protection laws. In the instances when we act in a capacity of a data processor, the third-party contractors listed below will be our sub-processors. The third parties (data processors and sub-processors) that may have access to your personal data include, but are not limited, to:
7.3   Sharing of non-personal data
We may disclose or use non-personal data and de-identified data for any purpose. For example, we may share it with prospects or partners for business or research purposes, for improving LiveCaller, or developing new products and services.
7.4   Legal requests
If necessary, we will respond to lawful requests from public authorities to disclose information about the users of LiveCaller to the extent necessary for pursuing a public interest objective, such as national security or law enforcement.
7.5   Successors
In case our business related to LiveCaller is sold partly or fully, we will provide your personal data to a purchaser or successor entity as part of such merger, acquisition, sale, or other change of control. We will request the successor to handle your personal data in line with this Privacy Policy and the applicable data protection laws.


Our company and some of the third parties listed in Section 7 of this Privacy Policy are located outside the European Economic Area (EEA) and, if you reside in the EEA, we may need to transfer your personal data to jurisdictions outside the EEA. Also, in the instances when we act in a capacity of a data processor, the data controllers located in the EEA may need to transfer the personal data to us. In case it is necessary to make such transfers, we will make sure that an adequate level of protection is granted to your personal data and one of the necessary safeguards are taken, such as:
  • Ensuring that the country in which the recipient of your personal data is located is white-listed by the European Commission;
  • The recipient is a Privacy-Shield certified entity;
  • There is a data processing agreement in place with the respective third party that ensures such protection (the agreement will be based on the Standard Contractual Clauses provided by the European Commission).


9.1   Our security measures
We put our best efforts to keep your personal data safe and secure and implement organizational and technical information security measures to protect your personal data from loss, misuse, unauthorized access, and disclosure. In order to ensure the security of your personal data, we kindly ask you to use LiveCaller through a secure network only. The security measures taken by us include:
  • Using secured networks (https/tls);
  • Using non-public networks;
  • Hashing Clients’ passwords;
  • Taking measures against DDOS attacks and similar cyber threats;
  • Restricting public access to the services provided through LiveCaller;
  • Limiting access to your personal data by our staff; and
  • Anonymizing personal data (when possible).
9.2   Handling security breaches
Although we put our best efforts to protect your personal data, given the nature of communications and information processing technology and the Internet, we cannot be liable for any unlawful destruction, loss, use, copying, modification, leakage, and falsification of your personal data caused by circumstances that are beyond our reasonable control. In case a personal data breach occurs, we will inform our local data protection authority without undue delay and immediately take reasonable measures to mitigate the breach, as required by the applicable law. Our liability for any security breaches will be limited to the highest extent permitted by the applicable law.


To the extent prohibited by applicable law, we do not allow anyone who is under the age of minority in his/her jurisdiction to use LiveCaller. Thus, we do not knowingly collect personal data of persons below the age of 16. If you learn that anyone younger than 16 has unlawfully provided us with personal data and you are a parent or legal guardian of that person, please contact us and we will take immediate steps to delete such personal data.


11.1   What rights do I have?
Individuals located in certain countries, including the EU, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law and only when we act as a data controller with regard to your personal data, you may ask us to:
  • Get a copy of your personal data that we store;
  • Get a list of purposes for which your personal data is processed;
  • Rectify inaccurate personal data;
  • Move your personal data to another processor;
  • Delete your personal data from our systems;
  • Object and restrict processing of your personal data;
  • Withdraw your consent; or
  • Process your complaint regarding your personal data.
11.2   How can you exercise your rights?
If you would like to exercise your rights listed above, you need to contact us by email (specified in the section “Contact”) and explain in detail your request. In order verify the legitimacy of your request, we may ask you to provide us with an identifying piece of information, so that we would be able to identify you in our system. We will answer such requests within a reasonable timeframe but no later than 2 weeks. Your requests can be submitted free of charge once per calendar year; we reserve the right to charge a small administrative fee for accommodating more frequent requests.
11.3   How can I exercise my rights as an End-User?
We act in a capacity of a data processor with regard to End-Users’ personal data. Therefore, we do not accommodate End-Users’ requests related to access, rectification, and deletion of their personal data and other rights the End-Users have. The End-Users that would like to exercise their rights with regard to the personal data processed by us through the Software are requested to contact the respective data controller (i.e., the Client that has installed the Software on its website). In case we receive such requests directly from the End-Users, we will not take action and inform the respective Client without undue delay so that the Client could act accordingly.
11.4   How to launch a complaint?
If you would like to launch a complaint about the way in which we handle your personal data, we kindly ask you to contact us first and express your concerns. After you contact us, we will investigate your complaint and provide you with our response as soon as possible. If you are a resident of the EU and you are not satisfied with the outcome of your complaint, you have the right to lodge a complaint with your local data protection authority.


11.4   How to launch a complaint?
The Privacy Policy may be changed from time to time to address the changes in laws, regulations, and industry standards. The amended version of the Privacy Policy will be posted on this page and, if we have your email address, we will send you a notice about all the changes implemented by us. We encourage you to review our Privacy Policy to stay informed. For significant material changes in the Privacy Policy or, where required by the applicable law, we may seek your consent. If you disagree with the changes to the Privacy Policy, you should cease using LiveCaller.


Please feel free to contact us if you have any questions about the Privacy Policy, our privacy and security practices, or would like to exercise your rights listed in Section 11 of the Privacy Policy. You may contact us by using the following contact details:


       Phone:  +995551911922

       Live chat:

       Post address:  LiveCaller LLC.

                                   Nino Ramishvili 31a

                                   Tbilisi, Georgia

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