What Is a Web Call?
A web call is an excellent alternative to toll-free numbers, as it provides your customers with a simple and direct communication channel. No matter where your customer base is located, they can receive immediate answers to any questions they may have—significantly increasing their likelihood of making a purchase.
How Can a Web Call Help Your Organization?
No matter how informative your website is, sometimes potential customers simply want to speak with a real person. Whether they are looking for more information before making a purchase or have a support issue that cannot wait for an email response, click-to-call software allows users to instantly connect with a live representative who can assist them with their needs.
Increase Your Conversion Rate
On average, inbound phone calls already have a conversion rate between 30–50%, with most calls coming from mobile users. When customers make a phone call, they are usually ready to buy and are simply seeking a bit more information before taking the final step.
A study conducted by Forrester Research found that click-to-call services increase ROI by an average of 143%. Let that number sink in.
Another study revealed that 30–50% of sales go to the vendor who responds first. Click-to-call allows you to create a system where customers receive immediate answers—encouraging them to purchase from you.
Additionally, once customers are on the phone with your team, you gain more opportunities to sell your products, which can result in up to 23% higher overall sales.
Improve the Mobile Experience
Over the past seven years, mobile traffic has increased by more than 200%, and more than half of global web traffic now comes from mobile devices. Simplifying the mobile experience is essential for growth.
If these numbers aren’t convincing enough, consider this:
In 2014, mobile devices accounted for only 11.6% of global e-commerce sales. By 2021, that number rose to 54%.
When it comes to click-to-talk, 60% of smartphone users in 2019 reported directly contacting businesses using click-to-call options.
Connect With Your Customers
Another major benefit of web calling services is direct access to your customers, enabling stronger and more streamlined relationships.
If your products or services target Millennials (ages 23–38), this becomes even more important. They prefer direct communication with companies before making purchase decisions and collectively spend more than $1.3 trillion annually.
Click-to-Talk not only gives customers direct access to your business but also allows you to collect valuable data. The right software can provide insights into who is engaging with you, how they interact, and how you can improve key performance indicators.
Create a Consistent Customer Experience
Whether customers are using mobile, desktop, or a combination of both, they expect the same experience—and they are willing to pay more to companies that deliver a positive and consistent customer journey.
Click-to-Talk ensures a simple and seamless experience regardless of the device customers use to make a purchase.
დაზოგეთ თქვენი ბიუჯეტი
Many companies discover they are overspending unnecessarily. Adapting your website to customer needs and delivering a high-quality user experience are key to building a successful business.
Click-to-call services help increase conversions while serving as a cost-effective alternative to toll-free numbers. Displaying your phone number clearly on your website is a good first step, but offering a click-to-call button makes the process even easier—without forcing users to switch between apps.
Conclusion
No matter what you sell, click-to-call is an accessible and effective alternative to toll-free numbers. It increases customer engagement and leads to higher conversion rates—making it a simple, affordable way to improve your business model.
